Recently, Pop-Tarts has been losing market share to their primary target: teens. While iconic, their 14-year old animated “Crazy Good” TV campaign wasn’t reaching teens because they’re too busy watching YouTube. So we overhauled the campaign and instead made a mobile-first, influencer led campaign taking Pop-Tarts back into the hearts of teens everywhere.
To launch Pop-Tarts Splitz, we focused on teen’s need to customize and personalize everything. Director and Instagram creator Jimmy Marble directed YouTube stars Brent Rivera and Alan Stokes to appear in our campaign to show teens what Splitz are and how it’s ok to mess with ‘em.
Five Guys started as a small Mom and Pop burger joint where a dad and his boys experimented with making the perfect hamburger for local customers. Today, the restaurant has grown to became a $2bil burger powerhouse with restaurants all over the world. Their secret? Quality of ingredients.
Five Guys prides itself not only on the quality of its ingredients, but also on it’s relationships with vendors and suppliers. We wanted to tell the story of the care and quality that goes into some of the favorite Five Guys burger ingredients. Using a skeleton crew we traveled all over the country to document what makes each burger so special.
We wanted people to perceive Hulu as a fan of TV rather than as a provider of TV.
Kikkoman seasons simple dishes, but its history is anything but. We wanted everyone, from Michelin to microwave-on-high, to see Kikkoman as a kitchen staple.
You braved the in-laws, feigned excitement over mediocre gifts and dodged death by Christmas light installation. Celebrate with a dose of destruction. Shred that needle-shedding nuisance you used to call a tree at your local Home Depot Christmas Tree Chainsaw Massacre recycling event. You bring the tree, we provide the saws.
Etsy won't make you a billionaire, but it'll make that 9 to 5 a little more bearable.
Wouldn't it be great if contracts were more reader-friendly? BicList allows users to crowdsource the fine print in an easy to use mobile application.
Formula 1 is one of the most popular international sports Americans know nothing about. We wanted to show them what they're missing.